Create and Justify a planned Animation (M3, D2)

High Resolution Video:

High Resolution: 

This is the high quality version of my animation which I have exported as a .MOV file, this file is an example of a video file format which makes the videos larger with text and order which makes it a larger file yet higher quality. This is an example of a large file however there are other options which are larger for larger devices but this one is compatible with the device I used with a Mac computer. These larger files allow for the videos to be edited and have the space to hold each of the versions of my animations which allow my animation to be higher quality. The final size of my animation as a .MOV has a resolution of 1280 x 720 and is in the format of video and audio. These large files are hard to send over and download because of how large the file is and so would only be used on larger devices such as cinema films and or TV's. On the other hand the details of this version of the animation gets picked up better and makes a more cohesive and clear production of my animation. However since these files are so big they will be unable to be shared on smaller devices such as a smartphone so I will need a smaller low quality version which is accessible on the phone. This file will then need to be compressed, using a professional resolution  this will allow me to ensure its high quality while also not taking up too much storage. The file size for this version is considerably larger one contribution to this large size is the train video I added in this will have increased my file size. This .MOV file links to the brief requirements as BrainGoo productions asked for a highly visible and engaging advert and as a result this high quality version makes the video more appealing for the viewers.

Low Resolution Video:

Low Resolution:

This version of my animation is the low quality version and was exported as an .MV4 file, a .MV4 file is the exact same as an .MP4 just the apple version which is named differently. The .MV4 file is an example of a video and audio format which is good for storing video content similar to my animation as it saves the content in a smaller file size which can be viewed on an Apple Device and the video code for the lower quality version is H.264. This is so it can be played efficiently on devices such as an iPhone and or and iPad, this is because the file type is smaller and so is better suited for those devices as they don't have much space and memory like larger devices for example, TV and a computer. When this file is compressed the animation will become a smaller file but without loosing any quality. The quality of this version of the animation regarding the device and load time will be much faster as the video will be consuming and taking over less memory this meets the brief requirements as the animation must be suitable to be distributed across the internet and smartphones. A strength of this lower quality version means more people can view and share the advertisement and also means it is quick and easy to download and watch. The file size for the this version is much smaller than the high quality as its 37.5 MB as the video quality is decreased and the file has been compressed. The .MV4 file links to the brief requirements as BrainGoo production wants an animation for a mobile device app and as a result the video must be compressed to be smaller and quick and easy to open and download.

D2:

Why I have chose Stop - Motion Animation:

I chose to use a stop - motion animation style for my ZombieFest advert animation, this style of animation 

intrigued me the most during my research due to well known stop motion such as Wallace and Gromit and how successful they were. Stop motion has also been used in many successful advertisements and as a result I was inspired to use stop motion in my short animation for the ZombieFest march. Stop motions is a way of bringing objects to life through taking multiple photos and moving the object in tiny movements every time and once all photos are put together it creates the illusions of a fluid moving object. I used stick figures which had suction cups on their limbs so they would easily stick to the set and hold each position, the figure was a zombie and was green in order to help promote the upcoming zombie fest march and stick to the brief. In my animation my figure passed all the locations listed in the march and the brief such as Leicester Square and food stalls. 

The frame rate I used in this animation was 24 frames per second this helped to make a fluid transition between each photo and scene which allows my stick figure characters in my animation to move smoothly through the advert and bring the animation to life. Also having 24FPS is what is used the most in the film and advert industry for stop motion such as Wallace and Gromit. There was a short section (the first text shot), that I made slower and elongated. Whilst this would have been slowed down to 60FPS, it didn't impact the animation's narrative, as there was no movement to accompany this. There shows that the characters were photographed 24 times and this is shortened into one second an animation. In the brief it states that the animation needs to be engaging for an adult audience and dedicated horror enthusiasts so as a result I created my advert to meet the briefs criteria while still making an ambition which engages the adult audience including an entertaining storyline and zombies. 

In terms of the duration of my animation, it is slightly shorter than the brief required, however I feel as though my advertisement didn't need to be any longer as the audience would get bored and my animation still gives the audience all the information about the march while also being entertaining and appealing for the viewers to watch. Therefore this justifies why I didn't need to have a longer animation. Advertisements use a shorter duration in order to catch the audiences attention as there are so many advertisements and the slots are in high demand adverts have to use the space to draw in the viewer and not bore them, this is why my animation is 43 seconds.

Debug Chart:

Video Evidence of three user tests and written test plans: 

Evie Robins - 18

Seren Gee - 18

Sophie Lozdan - 18

D2: Using feedback to see how the animation is suitable for purpose: 

The animation I created includes the theme of Zombies and reaches the brief and is fit for purpose. My intended audience are adults and young adults who are loyal fans of the horror genre which is stated in my brief. Since my target audience is adults aged 18 and above I have included content that I feel will appeal to them such as zombie costume and a mature poster which includes all the information. The content within my animation is made for an adults interest while also being appropriate for people who are slightly younger than 18 years old and will be able to watch the whole advertisement. This is part of the reason why even though my feedback states I should add more gore and spookiness I have decided not to as I want people slightly younger to be able to watch the advert. The content is suitable for 18+ audience as it is inviting people to go out into London to meet people they don't know as well as this there will be alcohol and as a result needs to be aimed at an older audience for safety and legal reasons. As well as that the poster I have used is more mature in order to allow all the viewers to read the important information about the march.

Additionally, the race and ethnicity wasn't a huge consideration for my advertisement as I have used a zombie as my character and therefore the animation is suitable for everyone. The character I used are green and due to this I am not misrepresenting any race or ethnicity and as a result my animation appeals to everyone as real life people are not shown within my animation. 

When talking about a class target audience for this animation there isn't really one as the main purpose of my advert animation is to make it suitable and engaging to all zombie lovers. My character within the video has access to all the opportunities within the march which is there to represent all zombie lovers having access to all the same opportunities such as movie marathon and the food stalls. The animation itself will also be seen on Tv channels and therefore meaning most people will be able to see it and have access to to it unless they cannot afford a TV and a TV licence for that reason I would say that it could appeal to a middle class audience. On the other hand, the adverts will also be available on YouTube which is a free platforms which allows both middle and working class to view my animation. 

The feedback I received from Evie and Seren was to make the advert scarier and more gory so that it would appeal to the adult audience more, however due to what I stated earlier I will not be doing this as I still want people slightly younger to still be able to watch and enjoy the whole animation. Another piece of feedback I got from Seren and Evie was to wrap the characters head all the way round as you can tell the face has been stuck on this would help to make the animation more high quality and more aesthetic to the zombie genre as a result I would change this. Another piece of feedback I got was from Sophie and Seren who said I should add a hashtag and links to social media in the advertisement this would help to reach a wider audience and get more people to go to the march who are zombie enthusiasts and as a result I would incorporate this. Due to there being not too much improvement to be made from the feedback I feel as though my advertisement was very successful and was suitable for purpose and met the brief. 

Finally, my final animation is suitable and fit for purpose as I have included the requirements in order to meet the brief. The advert was promotional throughout as it clearly showed and stated all information about the zombie fest march to the audience, especially in the poster and as a result I have presented the march by BrainGoo to the intended audience. I was also able to inform the audience that it was a zombie dress up march as my character was dressed up as a zombie throughout the animation and walks through Leicester Square station and as a result the audience know where it will be held. Also I have followed the briefs instructions to include food stall and cinema as well as including music through the sound in the background which mean I'm promoting all elements of the march and can intrigue and excite the target audience to join the march. The animation is also fit for purpose as it is available on multiple devices and therefore can reach a wide range of people as well as "dedicated horror enthusiasts". In conclusion I was able to create an advert which was suitable for promoting the zombie fest march and therefore all content is fit for purpose.